Ok, so how to find a good designer while coffee break?
SELECTING A DESIGNER
While it might be tempting to use a friend or family member who dabbles in graphic design (and are usually very cheap or even free) the logo usually ends up costing you down the road. You are more likely to encounter issues with design egos and have to deal with time delays. They may also not have the technical knowledge (bitmaps vs. vector, bleeds etc.). This is less of an issue for logo design but can cause major issues on other projects. On the other hand, don’t discredit these people. I’ve seen some great work come from aspiring designers and those who design as a hobby.
Regardless of where you find your logo designer, make sure you review their portfolio and then confirm these two criteria:
1. Find a designer that will provide you with a vector logo. If they can’t, get another designer. If they don’t know what a vector graphic is, do NOT hire them!
2. Make sure they will give you the following files:
– The original (vector) file from the program the logo was designed in.
– A (vector).pdf of the logo.
– A (vector).eps of the logo.
– Three high resolution.jpg’s of the logo, one 2″ wide, one 12″ wide and one 24″ wide.
While your computer probably does not have a program that can open the first three files, make sure you have them on a disc in your office and stored away on your computer. Future printers and designers will need these files. See Images 101 for more information on vector vs bitmap.